Contrary to popular belief, it does matter what you wear for a portrait regardless of whether it’s colour or black and white.
There is more specific information on each of the gallery pages that is relevant to the type shoot you are looking for, but here’s some advice regarding colours and styles to help you get the best possible result from your portrait shoot.
Clothing should compliment, not dominate the portrait.
Bold patterns, stripes and distinctive logos can over power the people in the portrait. Solid colours, subtle prints and classic casual clothing are always complimentary. For visual balance within group portraits have everyone dressed in the same tones or colour theme, i.e. all in light or all in dark, all in blues or all in neutrals. This certainly does not mean everyone must have matching outfits, simply clothing that's in a similar tonal range. This will result in a more pleasing portrait visually,

ensuring that one family member does not stand out more than another.
Light : faded denim, cream or a pastel colour (white can appear harsh against skin tones)
Medium : mid denim, tans, khaki, light grey
Dark : dark denim, red, navy, brown, dark grey or black (darker colours are more flattering when wanting to conceal areas of you figure)
If you normally wear glasses, plan to wear them for your portrait or people will not recognise you. For the best possible results it’s worth the trouble to borrow a pair of blank frames from your optometrist. Please note : it’s impossible to correct lenses that darken in sunlight and if you occasionally wear glasses, to go without is usually best.
For men, long pants or jeans are always much better than shorts, and dark shoes are also advisable, plain t-shirts or plain buttoned dress shirts with the sleeves rolled up make for a smart yet relaxed look.

For women, dresses and skirts tend to be a bit limiting and many women find they can become a little self-conscious on the shoot. Jeans or casual pants and a plain coloured top can look great. In autumn or winter don’t be afraid to rug up with a big jumper, leather jacket or coat, it can really add to that cosy look.
Make-up should be used to highlight the features and contours of your face. Your foundation should be smooth and provide an almost flawless finish – wear your make-up just a little heavier than you usually would. When using colour around your eyes, stick to neutral tones such as brown, gold and beige. Don’t over use lip-gloss and keep lips medium to light in colour, lips should appear slightly darker than your skin tone. Avoid hot pink, deep brown and red, as your lips will appear heavy in black and white and overpowering in colour.
If you are still a little unsure on the day, it’s always advisable to bring along a few options and we can help you in your final selection.